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In simple terms, digital marketing is an endorsement of products, services, and brands on digital Media like search engines, social media sites, emails and other electronic media. Digital marketing comprises of SEO (search engine optimization), social media optimization, SEM (search engine marketing), email marketing, mobile marketing, content marketing, blog activities etc.

Why digital marketing?

Digital marketing is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of digital marketing campaigns will be a fraction of traditional marketing channels like print and tv. In digital marketing tracking the results is easy compared to traditional marketing channels. There are many analytics solutions which offer us a detailed report of the campaigns and these are real time reports tracked hourly and daily basis which assists you to revise your campaigns and strategies if outcome is not up to your expectation.

 Drastic changes in traditional marketing

Most of the traditional marketing channels are static and one-time production, whereas digital marketing is an interactive channel where customers can engage with the brands, data can be shared effectively and using advanced digital marketing techniques we can even influence them to get converted into potential clients. The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.

And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and the marketers are really going gaga over this digital marketing trend.

“Digital India”

In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy. Now, the opportunities are not only available in metro cities but also in small towns. The government has also come up with the application for Employment programs. Everything is going digital these days.


Digital marketing is a new compared to traditional marketing channels but if it’s implemented strategically we can get better ROI for your campaigns since internet penetration and digital media usage is increasing in India digital marketing is an excellent way to influence your target audience into paying customers. If you are a business and you need SEO Services , Digital Marketing or WordPress development  services pls contact us to know more. A live example for Gignere Technologies’ digital marketing and SEO is where Delhi people can buy online Grocery and daily needs at discounted prices.


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